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Im-Pre-Ssive Printing

Im-Pre-Ssive Printing

Last week we explained how to create images in "lenticular" with mobile applications in digital format. Today we will talk about how to bring these images to reality and the different effects that can be created by the diferent types of printing.

This type of image effects let you create endless effects giving the image of "life" in any format. The era of static images is giving way to motion pictures both online and in the offline world.

Users are needing more interaction with their environment and with the content that is offered up to them. They need to remember us, while we generate a feeling of sympathy for our brand or product.

The types of effects that we can create with lenticular and 3d printing are:

CHANGING IMAGES:

With this effect we can display several different images of the same product, for example, changing the viewing angle of the image. Being able to see the different presentations or ranges thereof. They can also be used to display different levels of changing message.

This effect can be applied in small and large format.

POSITIVE-NEGATIVE:

Also called color inversion effect. It is a derivative of changing images but here we start from the same image that moving the viewing angle changes its colors investing.

It is widely used in decoration and window dressing, especially in parts of Pop aesthetics.

TRANSFORMATION - MORPHING:

Surely this sounds like effect. It has been used in several campaigns of companies in the automotive sector. Is to convert an object into another through sequential "frames" that are becoming one form to another.

To generate such images you only need the boot image and the final, we handle the transition generate images through special software.

The maximum for this effect is 10 frames.

VIDEO EFFECT:

The effect lenticular video shows a sequence of images or "frames" as would occur with a video sequence. So the movement created by the film footage is simulated. This effect can display up to 14 "frames" to get the optimum result.

It has been used by many promotional campaigns for some kind of films such as children or action.

We know how the kids like this kind of images. ;)

MOVEMENT:

Similar to the effect video, this one gets a moving image by chaining a sequence of images to be displayed in its entirety as a moving image.

It is an effect used in campaigns transport companies and automotive.

Dare! We will advise you so you get the best result.

ZOOM:

With this effect you can create an object that is moving towards or away in an unchanging environment. This will require us to specify which element on which you want to work for zooming effect.

CINEMAGRAPH:

It is an effect that is having a very high vitalization in sectors such as Advertising and Marketing worldwide.

With these images we require the participation of the receiver which generates a great engagement. This effect can add the 3D volume to give you even more realism.

We usually work with video to create this effect but we can also tailor the final printing effect.

3D LENTICULAR:

To get this effect we generate an image showing the different visual planes, creating the impression that they are superimposed in real space.

This requires having these planes or layers separately.

3D VOLUME:

To this effect we create an image in three dimensions rather than actual levels as above.

Got a 3D image acquiring volumes and perspective as the viewing angle is changed.

To develop this effect only need the original 2D.

ANAGLIPH:

To create this effect we also got the three-dimensionality of the images, but to be displayed properly we need to watch them through 3D glasses bicolor which allow the proper display of the image.

This effect is widely used in advertising campaigns that rescue the Anagliph from the 80s, giving it a vintage touch and gamificatintg the piece itself, that the recipient is added, and that causes a feeling of nostalgia and fun.

HIDDEN IMAGE:

This is a really amazing effect and consists of a concealed by a plot that is revealed by overlaying a transparent sheet with a grid in lenticular image.

Amazing!

MAGIC EYE:

This effect also hides a three-dimensional image visible only through an optical technique. This effect also get that point so important to the receiver gamification.

MOVISCAN:

This effect is achieved by sliding in a printed pattern composed of lenticular printed on a lenticular image frames. The effect is created by the receiver itself having to interact with the object. It is a vintage effect that recalls the first historical moments of cinema.

3D and lenticular effects offer us many each more amazing, funny and applicable options.

With these images you not only get to stay at the head of our receivers, but at their hearts. ;)

Tell us what campaigns have you seen with these types of effects and you have seemed worthy of a "wave" (HandsUp).

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1 Comments

  1. #
    Eric Octubre 24, 2017

    Hola,Este efecto se podría realizar sobre objetos reales, es decir, que no sean imágenes impresas en papel sinó objetos con volumen.


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