Blog

Surprise and interaction as key to success in billboards advertising: Hyundai Tucson Campaign

Surprise and interaction as key to success in billboards advertising: Hyundai Tucson Campaign

Today we want to show you our last work consisting in large lenticular panels, which has became a huge success because of the impact it has generated in their final recipients. It is a campaign that we have developed together with the communications agency responsible for promoting the Hyundai Tucson, the Korean giant's new car.

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The perfect combination: Lenticular Covers, Packaging & engagement

The perfect combination: Lenticular Covers, Packaging & engagement

Since the late nineteenth century people like Eadweard Muybridge experimented with moving images. Muybridge's hand came zoopraxicopio that consisted in projecting images placed on rotating glass disks in rapid succession to give the impression of movement. In the first projector the images were painted by hand, in the second drawing drawings hand-colored photographs were used. Known throughout the world is your image of galloping horse.

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Urban Stories: Everyday Offline Marketing

Urban Stories: Everyday Offline Marketing

It seems that offline marketing is outdated. And we only receive messages sent through emails, social networks, websites, etc..

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3D Anaglif Technology. So real that you can almost touch it

3D Anaglif Technology. So real that you can almost touch it

The anaglyph is an effect that when it is applied to an image creates a 3D feeling. To perceive properly  the effect it is necessary to use anaglif lenses.

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Corporate Identity. How do you build a brand?

Corporate Identity. How do you build a brand?

The corporate image is the first marketing tool of every business. Its main function is to serve as an identifier. Identifier in many aspects.

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