The creation of the dipthych with lenticular cover for the Valdispert promotional campaign was an idea conceived since the begining with the goal of realizing an especially attractive lenticular image.

Two years ago, a newyorker photographer, Jemie Beck, and a web designer, Kevin Burg, had a so crazy like brilliant idea: mixing the images in movement, so known in the network like gif animated, with a static image and create a new concept of animation. This effect was baptised like Cinemagraph.

The lenticular diptychs and triptychs are the most used applications in the pharmaceutical sector and healthcare. It is a type of promotion with which you can add an extensive and detailed information about the product you promote.

The lenticular products are a benchmark in the pharmaceutical and healthcare. The clue of success of these products with lenticular effects is their ability to show different messages to the public: before and after the effect of a product, change of packaging and re-Stiling of a medicine, changing a corporative image, changing the name a product, medical explanations of different types, etc.

Lenticular printing is a printing technique on lenses, which gives the possibility to simulate the feeling depth or the images change from one to another or move when viewed from different angles.