CocaCola Zero

Flyer for direct marketing campaign to promote Coca-Cola Zero.

The campaign consists of a Lenticular Card silhouetted in the shape of a can of Coke, with a changing images effect that displays the traditional Coke and Coke Zero new brand.

The flyer is supported with printing on the back Bidi code that links directly to the web page of the promotional Coca-Cola.

The campaign achieves the communion within the off-line and on-line marketing.