Today we want to show you our last work consisting in large lenticular panels, which has became a huge success because of the impact it has generated in their final recipients. It is a campaign that we have developed together with the communications agency responsible for promoting the Hyundai Tucson, the Korean giant's new car.

Since the late nineteenth century people like Eadweard Muybridge experimented with moving images. Muybridge's hand came zoopraxicopio that consisted in projecting images placed on rotating glass disks in rapid succession to give the impression of movement. In the first projector the images were painted by hand, in the second drawing drawings hand-colored photographs were used. Known throughout the world is your image of galloping horse.

In the previous post we talked about the lenticular printed clothing fabric. Today we give a twist to the issue and show you a project that has had great impact on the Net. This is 'The Dress Lenticular' by Antoine Peters.

Last week we explained how to create images in "lenticular" with mobile applications in digital format. Today we will talk about how to bring these images to reality and the different effects that can be created by the diferent types of printing.

We live in the society of the image. We are often sharing images over our lives, habits, tastes, interests, etc. We could say we communicate mainly through the images.

As Heraclitus of Ephesus  said "the only thing that is permanent is the movement". And today we'll top it. Today we speak of lenticular applied to moving objects.

As we announced in the previous post, today we will talk about online marketing and its importance. As promised!

The anaglyph is an effect that when it is applied to an image creates a 3D feeling. To perceive properly  the effect it is necessary to use anaglif lenses.

Today we want to show you a unique example of a highly effective and powerful advertising, capable of surprising the audience. This campaign of Pepsi, placed on a bus shelter is able to produce laugh, mourn and scare to watch it.

From the Shadow Puppets of Java Island, about 5000 years BC, to our days' lenticular images, we discover a hole history of works and studies developed throughout the world, in which have participated artists, intellectuals and researchers as important and recognizable as Aristotle, Alhazen, Leonardo Da Vinci or Alberto Durero, with their studies on the obscure camera, as well as others, like David Brewster with his Kaleidoscope, Niépce and Daguerre with the invention of the daguerreotype and photography; William Dickson and Thomas Edison with honograph and kinetoscope, or the well known brothers Lumière with their cinematograph.

One of the lenticular applications most commonly used in the pharmaceutical is the Changing images.

The Changing images allows to display very interesting concepts and, especially, it has been applied to advertising campaigns and promotion material of brand changing, changes of corporative image and packaging, developments in the product, dosage changes or changes in nomenclature of the pharmaceutical products themselves.

Two years ago, a newyorker photographer, Jemie Beck, and a web designer, Kevin Burg, had a so crazy like brilliant idea: mixing the images in movement, so known in the network like gif animated, with a static image and create a new concept of animation. This effect was baptised like Cinemagraph.

Lenticular printing is a printing technique on lenses, which gives the possibility to simulate the feeling depth or the images change from one to another or move when viewed from different angles.