Today, we would like to talk about a new interior decoration project, executed with 3D lenticular technology that we have carried out on behalf of the Festina Group and their new shop in the Nevada Shopping Centre in Granada.

Today we want to show you our last work consisting in large lenticular panels, which has became a huge success because of the impact it has generated in their final recipients. It is a campaign that we have developed together with the communications agency responsible for promoting the Hyundai Tucson, the Korean giant's new car.

The lenticular is applicable to almost all formats and objects, as we know. Today we will focus on the fashion world, because, the lenticular has also broken in this sector and created really wonderful pieces.

As Heraclitus of Ephesus  said "the only thing that is permanent is the movement". And today we'll top it. Today we speak of lenticular applied to moving objects.

Last week we talked you about a project that we developed for the Hospital de la Fe in Valencia. Today we are going to talk you about a project we did in Trinitat Nova Metro Station in Barcelona, presented as an example of how the lenticular art takes on a dual role, artistic and useful, in daily traffic spaces.

It seems that offline marketing is outdated. And we only receive messages sent through emails, social networks, websites, etc..

Today we want to show you a unique example of a highly effective and powerful advertising, capable of surprising the audience. This campaign of Pepsi, placed on a bus shelter is able to produce laugh, mourn and scare to watch it.

The corporate image is the first marketing tool of every business. Its main function is to serve as an identifier. Identifier in many aspects.

From the Shadow Puppets of Java Island, about 5000 years BC, to our days' lenticular images, we discover a hole history of works and studies developed throughout the world, in which have participated artists, intellectuals and researchers as important and recognizable as Aristotle, Alhazen, Leonardo Da Vinci or Alberto Durero, with their studies on the obscure camera, as well as others, like David Brewster with his Kaleidoscope, Niépce and Daguerre with the invention of the daguerreotype and photography; William Dickson and Thomas Edison with honograph and kinetoscope, or the well known brothers Lumière with their cinematograph.

The lenticular technology is already being applied in different sectors, one of which is the sector of Art. Currently, several artists are expressing ideas with this type of materials that certainly never go unnoticed.

The interior decoration expresses its scope in many different applications. We may be talking about a store décor, to the decor of a museum, a restaurant or a stand.

In every production sector it is essential the collaboration with the suppliers, specifically in the production of marketing and Advertising campaigns, where becomes a key point for them to succeed.

One of the lenticular applications most commonly used in the pharmaceutical is the Changing images.

The Changing images allows to display very interesting concepts and, especially, it has been applied to advertising campaigns and promotion material of brand changing, changes of corporative image and packaging, developments in the product, dosage changes or changes in nomenclature of the pharmaceutical products themselves.

The pharmaceutical establishment concept is changing and adapting to new times.

Currently one of the actions that are encouraging in apothekes is precisely the application of new spaces and recommendations to take advantage of Point-of-sale spaces (PLV), which is the office of pharmacy itself.

The creation of the dipthych with lenticular cover for the Valdispert promotional campaign was an idea conceived since the begining with the goal of realizing an especially attractive lenticular image.

Two years ago, a newyorker photographer, Jemie Beck, and a web designer, Kevin Burg, had a so crazy like brilliant idea: mixing the images in movement, so known in the network like gif animated, with a static image and create a new concept of animation. This effect was baptised like Cinemagraph.

The lenticular diptychs and triptychs are the most used applications in the pharmaceutical sector and healthcare. It is a type of promotion with which you can add an extensive and detailed information about the product you promote.

The lenticular products are a benchmark in the pharmaceutical and healthcare. The clue of success of these products with lenticular effects is their ability to show different messages to the public: before and after the effect of a product, change of packaging and re-Stiling of a medicine, changing a corporative image, changing the name a product, medical explanations of different types, etc.