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Surprise and interaction as key to success in billboards advertising: Hyundai Tucson Campaign

Surprise and interaction as key to success in billboards advertising: Hyundai Tucson Campaign

Today we want to show you our last work consisting in large lenticular panels, which has became a huge success because of the impact it has generated in their final recipients. It is a campaign that we have developed together with the communications agency responsible for promoting the Hyundai Tucson, the Korean giant's new car.

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Lenticular X Motino = Movement²

Lenticular X Motino = Movement²

As Heraclitus of Ephesus  said "the only thing that is permanent is the movement". And today we'll top it. Today we speak of lenticular applied to moving objects.

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Magic Places II – Public Areas

Magic Places II – Public Areas

Last week we talked you about a project that we developed for the Hospital de la Fe in Valencia. Today we are going to talk you about a project we did in Trinitat Nova Metro Station in Barcelona, presented as an example of how the lenticular art takes on a dual role, artistic and useful, in daily traffic spaces.

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The other side... #MarketingOnline

The other side... #MarketingOnline

As we announced in the previous post, today we will talk about online marketing and its importance. As promised!

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Urban Stories: Everyday Offline Marketing

Urban Stories: Everyday Offline Marketing

It seems that offline marketing is outdated. And we only receive messages sent through emails, social networks, websites, etc..

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